Shivam Pandey नमस्कार मेरा नाम शिवम है और मैं कल 19.07.23 ऑनलाइन वर्कशॉप एडवरटाइजिंग क्लास में जुड़ा था जिसकी क्लास अभिषेक तिवारी जी ने ली थी। इस क्लास में कई तरह के एडवर्टाइजमेंट दिखाए गए जैसे Nike Just Do It का एडवर्टाइजमेंट, Audi R8 super bowl, Coca cola, Absolute: The walk और Johnnie Walker The Journey - A single step जैसे एडवर्टाइजमेंट दिखाए गए और उसके बारे में पूछा गया कि आपको इसमें क्या नजर आया और इसमें सिखाया गया की एडवर्टाइजमेंट और कैंपेनिंग में क्या अंतर है और एडवर्टाइजमेंट कैसे बनाया जाता है उसको कैसे तैयार किया जाता है इसके बारे में बताया गया। कुल मिलाकर क्लास बहुत अच्छी लगी और काफी कुछ सीखने को मिला |
In simple words advertising is a medium used to grab the attention of people onto some product, service or campany.
In today's world we are surrounded by advertisement every where, whether it is online ads, YouTube ads, billboards, magzines, newspaper, television ,and much more. It is highly impossible to ignore them as they are purposely designed to grab the attention of people to give them the zest of the campany. It also acts as a bridge for communication between campany and people, it helps campany to convey it's motives and purpose of doing or building the whole thing , And the most important thing it gives details of the product or service.
There are many types of advertisement in which serogate is one of the most complex one's as one can not tell about anything directly they have to make it look like, it is portraying something else while Encouraging the brand in the advertisement.
In the class we talked about many campanies who are well respected and huge brands whose advertisement should match thier level of ideals and ideations. My favourite ad was "absolut walk" because of it's complexity yet it was so beautiful and put together so well that it forces to grab the attention of the people.
At last , I just want to ask a question to everybody what if advertisement vanish from our life completely and how it will effect our life.
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